Rahlyn Gossen is the founder and principal of Rebar Interactive, a digital patient engagement company. She works closely with both sponsors and investigators, crafting and implementing digital strategies that incorporate social media, search engines, websites and more, to educate, recruit, and retain clinical trial participants. Combining her expertise in clinical research and social media, she helps clients understand how social media can be used in clinical trials and devises social media approaches that meet patient engagement and recruitment goals.