Social media’s popularity is ever rising, and the allure of using this vehicle for clinical trial patient recruitment is obvious. However, questions remain. How do you determine if social media is worth an investment on par with other communication channels? How do you put together a methodical strategy which can be measured?
This course outlines a beginner’s path in determining if social media is appropriate for a given clinical study, presenting a candid discussion of the challenges in today’s research environment.
By participating in this interactive 90-minute session, you will understand:
- How to craft a social media recruitment strategy that complements offline initiatives
- Messaging creation and platform etiquette – framing your message in the right regulatory context
- Concrete measurement: Learn to analyze your recruitment performance when applying social media.
If you have considered using social media for study enrollment, but aren’t sure how to figure out if it is right for you, this is where you should begin. By attending, you will also learn:
- Adult patient behavior online: learning and connecting
- Cultural and technical challenges: mitigation tactics
- Is your target audience on social media? Learn how to find out.
- Establishing a presence on the social media: a prerequisite
- Message preparation: integrating research insights
- Extending traditional recruitment channels with social media
- Measuring your results to confirm progress; Establishing essential processes