Using Social Media for Patient Recruitment in Clinical Trials

Date: March 16, 2017
Duration: 90 Minutes - Online
Price: $299 - Includes Bonus Handouts!

Course Description:

Social media's popularity is ever rising, and the allure of using this vehicle for clinical trial patient recruitment is obvious.  However, questions remain.  How do you determine if social media is worth an investment on par with other communication channels?  How do you put together a methodical strategy which can be measured?  

This course outlines a beginner's path in determining if social media is appropriate for a given clinical study, presenting a candid discussion of the challenges in today's research environment.  By participating in this interactive 90-minute session, you will understand:

  • How to craft a social media recruitment strategy that complements offline initiatives
  • Messaging creation and platform etiquette – framing your message in the right regulatory context
  • Concrete measurement: Learn to analyze your recruitment performance when applying social media.  

If you have considered using social media for study enrollment, but aren't sure how to figure out if it is right for you, this is where you should begin.  By attending, you will also learn:

  • Adult patient behavior online: learning and connecting 
  • Cultural and technical challenges: mitigation tactics
  • Is your target audience on social media? Learn how to find out.
  • Establishing a presence on the social media: a prerequisite
  • Message preparation: integrating research insights
  • Extending traditional recruitment channels with social media
  • Measuring your results to confirm progress; Establishing essential processes

This course will be of benefit to anyone involved in patient recruitment for clinical trials who is considering social media as a tool.  This course will also be of interest to those working in clinical environments that have an interest in learning about digital recruitment tools.

Rahlyn Gossen is the founder and principal of Rebar Interactive, a digital patient engagement company. She works closely with both sponsors and investigators, crafting and implementing digital strategies that incorporate social media, search engines, websites and more, to educate, recruit, and retain clinical trial participants. Combining her expertise in clinical research and social media, she helps clients understand how social media can be used in clinical trials and devises social media approaches that meet patient engagement and recruitment goals.